Expectant mothers can now obtain essential products for babies and healthcare information in a box and free of charge.
Eveline Seebloom, an expatriate from Holland, came up with the Marhababy box, a play on Marhaba, an Arabic word for hello, to help new mothers.
“When I was pregnant with my first baby, I realised there is a big thing that is happening in my life,” said the Dubai-based 32-year-old.
“I knew about other countries, like the UK, where they have similar concepts – you get information and freebies that are relevant to yourself and your pregnancy. And that is helpful and it is a nice gift.
“So, I thought, ‘why don’t I do something like this?’”
The box is designed for mothers who have questions and concerns about their pregnancy, and its contents change regularly.
The product samples include nappies, creams for mothers, discounts on baby products and magazines.
The boxes are available at 12 Baby shop Dubai branches, and Ms Seebloom plans to make them available in all Babyshop branches across the UAE.
“We would love to give them out to doctors and hospitals, that is a logical step,” she said.
She would also like to launch another box for six-month-old infants.
“That is a new phase, the baby starts teething, is fed other things. It’s a developmental phase. And then we can roll the concept out in the GCC,” she said.
About 2,000 expecting mothers of various nationalities have received the Marhababy box since February last year.
Ms Seebloom said she hoped to provide the boxes to 20,000 mothers by the end of this year.
“The most important reason is the box is free. They [mothers] don’t have to expect any other costs,” she said.
To obtain the box, mothers must register online to get a voucher. They can then pick up their box from a Babyshop outlet of their choice.
Courtesy The National